Exponential Ventures is the practice of Jacquelyn Martin, built on thirteen years in the field rather than a framework and a deck. We help home services companies, and the technology partners who serve them, lead real change and build sales organizations strong enough to run without us.
Most consulting firms are built to keep you. We are built to leave your team better than we found it.
A different kind of consulting firm: one that helps you implement, and specializes in leading change inside real organizations. Not a deck handed off at the door, but the actual work of getting a sales organization to operate at a higher level, done alongside the people who have to live with it after we are gone.
That means engagements shaped to the moment instead of a contract that drags on for years. Sometimes it is a quick audit. Sometimes it is strategic advisory. Sometimes it is stepping in and embedding for a defined period. Whatever the shape, the goal is the same: get in, help you and your team become comfortable, competent, and executing at a high level, then step back as that takes hold.
It is deliberately the opposite of how consulting and sales training usually work in home services, where the outside expert quietly becomes a permanent line item the team cannot operate without. Here, success looks like you not needing us.
A focused look at where your sales organization actually stands, with clear findings, honest priorities, and the three biggest needle-movers to go after next.
a few weeks riding along on calls, reviewing your pipeline and comp plan, and sitting with your managers, ending in a written read on what is working, what is quietly costing you deals, and where to focus first.
Outside perspective for leaders already in the seat. We work through the decisions that matter and keep the team honest against the plan.
a standing rhythm with your sales leader: working sessions on hiring, comp, and process, a sounding board between them, and accountability that keeps the plan moving when the quarter gets noisy.
When a team needs someone in the room to lead the change directly, setting the cadence, driving the work, and building the muscle until it holds.
stepping in to run sales leadership for a defined stretch: owning the meeting cadence, coaching reps and managers on real deals, and rebuilding the process so that by the time we step back, your own people are running it.
Across all three, the arc is the same: most involved at the start, least at the end. By design.
She has carried the bag, led the team, and rebuilt the engine. Now she does it alongside you.
Jacquelyn Martin started her career in finance at Merrill Lynch before moving into home improvement at Thompson Creek Window Company. She worked her way up from sales rep to Head of Sales, nearly doubling the team's revenue by rebuilding the sales training organization, modernizing pricing and go-to-market, and owning the sales P&L. That work earned her Professional Remodeler's Top 40 Under 40 in 2017 and the Extreme Sales Award in 2019, along with stages like the International Roofing Expo and the Extreme Sales Summit.
From there she moved into construction tech as Director of Construction Sales at Hover, leading expansion and net-new acquisition while shaping go-to-market, building channel partnerships, and influencing product direction. More recently she operated inside companies like Omnia Exterior Solutions, giving her a full view of the industry across organizations from $5M to $350M+, including PE-backed portfolios.
Today she embeds with clients to lead the work, not just advise on it: rethinking go-to-market, modernizing the sales process, designing the right operating rhythms, developing sales leaders, and implementing the technology that makes life easier for reps, managers, and customers. She is also the founder of Remodeler's Edge Academy, and increasingly partners with technology companies serving home services on product, direction, and training.
Raising the bar for what professional looks like in home services. Strategically. Operationally. And at the kitchen table.
Let's set up a short call to break down where you are, where you want to be, what you think is in the way, and whether it makes sense for us to partner.
Book a Call